Scaling NeonGrade to $10M ARR
How a headless Shopify build reduced load times by 3s and boosted mobile conversion by 45%.
Overview
NeonGrade is a high-street fashion retailer that was struggling with a slow, bloated monolithic e-commerce site. As they prepared for their biggest Q4 yet, they needed a platform that could handle high traffic spikes without compromising on speed or user experience.
Client Requirements
- Reduce mobile load times to under 1 second
- Implement a fully custom, brand-aligned checkout flow
- Seamless integration with their existing ERP system
- Scalable infrastructure to handle 50k+ concurrent users
Key Features
"The result exceeded our wildest expectations. Not only did our conversion rate triple, but the site feels instantaneous. It’s the competitive advantage we needed."
How We Built It
We decoupled the frontend from Shopify using Next.js to gain full control over the performance and UX. We utilized Static Site Generation (SSG) for high-traffic product pages and Incremental Static Regeneration (ISR) to keep prices and inventory fresh without hitting the Shopify API on every request.
Technologies
The Challenge
NeonGrade detailed a severe drop in mobile conversions. Their legacy liquid theme was taking 4.5s to load on 4G networks, causing a bounce rate of over 65%. They needed a solution that was instant, engaging, and scalable for their Q4 push.
The Solution
We migrated them to a Headless Shopify architecture using Next.js 14 and Sanity CMS. This allowed us to pre-render critical pages while keeping the checkout flow secure on Shopify Plus.
The Results
- 45% Increase in Mobile Conversion Rate
- 0.4s Average Load Time (down from 4.5s)
- $10M+ ARR reached within 6 months of launch
Visual Transformation
